Why We’re Done with Conferences (Sort Of)

posted May 10, 2007 by jordan

Okay, forgive us if you are a big conference/event organizer, but I am 95% done coming to your event. Why? There is a better way to learn that is customized to your context…watch-and-ask-over-dinner learning. If you go to a big conference, you are getting good stuff in a shotgun fashion which you may or may not be able to contextualize on your own. Instead, try this. When you have something to learn, find out who excels at it. Call them up and ask them their favorite NICE restaurant and ask them if there is a time you can buy them dinner and get a face to face with them to talk about how you do X or Y. You have to get out of the “McDonald’s mindset,” be willing to go somewhere  nice.  It is still cheaper than the conference fee. See their stuff in context and then ask them questions afterwards over dinner. Explain your context briefly to them over dinner and then start asking away.  Listen more than you talk and have your questions written down. Here are some examples of how this worked for us:

We were considering doing a video venue. North Coast was a prime mover in this field. Instead of paying the 300+ dollars each to attend the conference I simply dialed up their worship pastor, explained who I was, and asked if I might come out and watch a Saturday night service and take him and his technical director out to his favorite restaurant (which was a nice steak place).  We were able to pepper them with specific questions for the entire dinner.  We didn’t need some of the stuff their conference taught (such as selecting a camera).  The meeting was so productive that we radically changed our mind’s against a permanent venue and instead did more of an overflow type room temporarily.  (That is another post in and off itself).

We didn’t want to lose our ethos and missional DNA as we move into our new auditorium where it would be easy for us to fall into a “show up for the Sunday event” church because of our size.  So on the way home from a Vietnam project, we hopped over to Abba Love in Jakarta.  They run 30,000 in sites all across Jakarta (not an easy place to work) with 40+ services (non-video venue mind you) and have incredible percentage of members serving in a small group and in ministry. This was one of the coolest experiences we have ever had.  We went to 3 different types of services, an encounter retreat, a cell group, and spent interview time with all different levels of leader.  I walked away with 27 pages of notes.  We radically altered our newcomer’s process to push our DNA stronger as a result of the trip. (Okay, this was a little more involved than dinner). 

We are calling up Russ at Irving Bible. We are soon going to watch a service technical meeting and a service, then sitting down with him and his technical director to ask questions about their transition into their new building as we are about to transition into ours. What mistakes did they make?  What did they do well, etc.? We also have a meeting planned with their communication/media team.

We’ll be glad to sit down with you.  By the way, my favorite restaurant is St. Emilion’s.

8 Responses to “Why We’re Done with Conferences (Sort Of)”

  1. Say "no" to conferences « Live. Work. Play. Says:

    [...] information with little context. Jordan Fowler has an excellent take on how to really learn over at Worship Trench: There is a better way to learn that is customized to your context … watch-and-ask-over-dinner [...]

  2. Fred McKinnon Says:

    Good post, Jordan - nothing like 1-on-1!

  3. Billy Chia Says:

    I’m a huge conference hater. There’s something that seems so contrived about the experience. In my soul I want agree with you that doing a one on one, authentic meeting beats the massive, faceless, generic conference any day of the week however, I’m if I’m honest with myself I’m forced to admit that I really love conferences. Case in point: my life was changed at a Promise Keeper’s rally and I decided to that God was calling me to be a worship leader at a seminars4worship conference.

  4. worship trench » Blog Archive » Who Dominates Worship Conferences? Says:

    [...] have done previous posts on conferences.  I have also put on for three years a conference that attracted over 1,000 students anually (the [...]

  5. worship trench » Blog Archive » Narrowing or Harrowing–You Make the Choice Says:

    [...] as I just learned from Kem Meyer at the ministrycom.org conference (yes, I broke my new “no conference rule” but it wasn’t a worship conference, it was a communications conference), that even if [...]

  6. kathy Says:

    Would you enjoy a conference that limits the number of registrants, has NO speakers from the normal circuit and divides people up with like size churches? 8 years ago, Randy Elrod decided HE was finished with conferences so he began one that was totally unique. Sit at round tables, be with only evangelical growing churches, be more of a think tank than lecture. The result has been a great well kept secret for 8 years. The conference is full each year and has been invitation only until last year when it added an additional conference that allowed more churches to attend. Same concept and still limits each group to 50 people.

    Most of the people who attend have given up on conferences. They love ours!
    Check it out at http://www.recreateconference.com - NO reading sessions!!!

  7. Chris Says:

    Jordan - I saw this post linked from your “Top 10 Posts” post. Say that 10 times fast :)

    Anyways - I was coming here to tell you about recreate and I’m not at all surprised that Kathy has already posted about it. It is exactly what you are looking for and I’m really excited about going back there in February. You should definitely check it out if you haven’t already.

  8. worship trench » Blog Archive » Don’t Do It…Stay You Says:

    [...] more conference soapboxes see our arguments see here and here. [...]

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